Heavy users are estimated to have purchased 20 sets on average, the company said.īack in December 2011, when Kakao first started the emoticon shop, nobody expected the emoticon market to become this significant.
While about two billion emoticons are sent every month on average, more people receive them than send. According to Kakao, 10 million of the 38 million total users on KakaoTalk use emoticons during their chats. Roughly 27 million shoppers visit the mobile shopping platform for emoticons every month. KakaoTalk’s emoticon shop offers 3,000 different emoticon sets for about 2,000 won apiece. “If we include sales of related products, the size of the market expands to as much as over 300 billion won.” “Exact figures are hard to give due to company policies, but the total size of the emoticon market is assumed to be over 100 billion won ,” a Kakao spokesman said.
“The emoticon business brought us lots of profits, but it was also a great opportunity to raise awareness of our characters in the market,” Boo Chang-jo, founder of SML, said.Įmoticons started out as a way to have fun or make jokes during mobile chats, but they have since created a new business model. The company has gone on to create joint products with Lotte’s Chum Churum, a soju brand Smoothie King, a beverage chain and Aritaum, a cosmetics shop. As public awareness increased, so did the number of Sticky Monster’s collaborations.
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