Pepsi Raw became available in selected bars and clubs in key cities in the U.K., with a wider roll out planned throughout the year. The drink is packaged in a sleek and stylish 300mL glass bottle that is sparsely decorated, save for “Pepsi” and “RAW” logos in white. The cola-which gets its distinct taste from a blend of sparkling water, cane sugar and natural plant extracts-contains no artificial preservatives, colors, flavors or sweeteners. UNITED KINGDOM: IN THE RAW Pepsi Raw was created in response to growing consumer demand for premium and more natural products. A green flip-top closure for easy dispensing and storage tops the package, whose curves make the package easy to grip by small hands in a wet environment. Designed to make bath-time fun for kids and parents alike, the pH-neutral product is housed in a playfully curved bright blue bottle reminiscent of a cresting wave. VENEZUELA: RIDE THE WAVE There’s no doubt that shape differentiates, as is evident in the clever form of this Naturaleza y Vida bath gel for kids package from Venezuela.
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